6 reasons why custom web design beats template sites

A custom website built on WordPress offers several advantages over a pre-made theme. Here are some of the main reasons why having a custom website built on WordPress is better:

Custom web and brand design by Vrtel
1. Unique design that represents your brand

One of the biggest advantages of a custom website is that it allows designer to create a unique design that reflects your brand identity and style. You can choose colors, fonts, and images that best represent your business and create a website that truly stands out from the crowd. If you already have a defined visual identity or product design, it is almost impossible to modify the theme to reflect your identity perfectly.

Check: SAOPP – accident compensation company

SAOPP is great example of a company from a very specific segment that is impossible to find relevant theme for. Client wanted his brand to represent empathy and hope for people who have experienced injustice.

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2. Functionality

When you purchase a pre-made theme, you are limited by its built-in features and functionality. A custom website, on the other hand, can be built to meet your specific needs and requirements. This means that you can add custom functionality, integrations, and features to your website that are not available with pre-made themes.

Although you can expand pre-made themes in some capacity, it introduces higher cost to implement new features, and also it tends to create lot of headache for the site editor because of the new introduced complexity.

3. Scalability

As your business grows and evolves, your website needs may change as well. A custom website built on WordPress is much more flexible and scalable, allowing you to make changes and additions as needed without any limitations. If you do not have a budget for extensive website it better to start small and expand on the go than to buy a half baked solution.

For example you open an ambulance for start you would like to have presentation website. As the time passes you would like to automate you’re reservation process. I’ve got you covered. Reservation system with payment gateway can be easily added.

4. Search Engine Optimization

A custom website is optimized for search engines in every aspect, which means that it is easier for your website to rank well in search results. This can help to drive more traffic to your website, and ultimately, increase conversions and sales. With premade theme you are bottlenecked by decisions of developer you are not in contact with.

5. Security

WordPress is one of the most secure content management systems available, and a custom website built on WordPress is even more secure. With a pre-made theme, you are relying on the theme developer to keep your website secure, whereas with a custom website, you have full control over the security measures in place. Also theres always a risk of incompatibility introduced by updates to WordPress.

Google PageSpeed Insights of my clients website MGYN.
6. Site speed

When developing custom designs, developers use only as many lines of code as are needed. Premade themes have unnecessary code for the sake of being usable for more than one business segment. This results in a slower page load time. This increases user frustration and has a negative impact on SEO performance. 

In conclusion, a custom website built on WordPress is a much better option than purchasing a pre-made theme. It offers a unique design, increased functionality, scalability, improved search engine optimization, better security, and speed. With a custom website, you can own a website that perfectly represents your business and meets all of your specific needs and requirements.